The Dealer Principal's Playbook for Building a Collector-Car Division
The Dealer Principal's Playbook for Building a Collector-Car Division You're sitting in your dealer principal's office on a Tuesday afternoon, scrolling throug...
The Dealer's Playbook for Exotic and Luxury Used Inventory
Back in the 1980s, most dealerships treated a Mercedes-Benz or Cadillac Eldorado the same way they treated a Honda Civic—slap a price tag on it, run it through ...
The Dealer's Playbook for Boat and Powersports Cross-Sell
Seventy-three percent of dealership groups leave money on the table every single month by not cross-selling adjacent vehicle categories to their existing custom...
The Motorcycle Department Playbook: How Auto Dealerships Win in Powersports
The Motorcycle Department Playbook: How Auto Dealerships Win in Powersports Most dealerships treat a motorcycle department like it's the same business as selli...
The Dealer's Playbook for Selling Used RVs at a Franchise Dealership
Most franchise dealers treat RVs like an afterthought. They show up on the lot, get parked in the back corner, and sit there until someone stumbles across them ...
The Dealer's Playbook for a Facility Image Program Rollout
Most dealerships don't actually have a facility image program. They have a list of complaints. The carpet in the customer lounge is stained. The service bay li...
The Dealer's Playbook for Solar Panels on Dealership Rooftops
It's 2 p.m. on a Tuesday in July, and your service director walks into your office with the monthly utility bill. The number makes you wince. Then, almost as an...
The Dealer's Playbook for Dealership Signage and Wayfinding
In 1956, the first enclosed shopping mall opened in Minnesota with something revolutionary: a directory. Before that, customers wandered. Store owners just hope...
The Dealer's Playbook for Parking Lot Capacity Optimization
You've got 47 vehicles on your lot and exactly 43 spaces. It's a Thursday morning in March, and a trade-in just rolled in. Your lot attendant texts asking where...
Service Bay Throughput Playbook: Facility Design for Maximum RO Velocity
How many service bays do you actually need to hit your fixed ops targets, and how many are you currently wasting? That's not a rhetorical question. It's the ki...
The Dealer's Playbook for Customer Lounge Amenities That Actually Work
What if your customer lounge was actually keeping customers away from your service drive instead of bringing them in? You've probably walked into a dealership ...
The Dealer's Playbook for Showroom Redesign Projects That Actually Drive Results
The Myth That Showroom Redesigns Are About Aesthetics You walk into a dealership on a Saturday afternoon, and the place is packed. New paint on the walls, shin...