Why Executive Recruiting for Dealer Groups Is Quietly Costing You Deals
Most dealer group principals assume they're losing deals because of price, inventory, or CSI. They're wrong. The real leak is happening in the back office, and ...
The Gap Between Visibility and Action
Most dealerships think open-book management is a sign of healthy operations. It's not. It's a sign you're bleeding opportunity cost every single day, and you do...
Why PTO Policies for Salespeople Are Quietly Costing You Deals
Nearly 40% of dealership principals report losing track of which salespeople are actually on the lot on any given day. That's not a scheduling problem. That's a...
Why Your Drug Testing Policy Is Quietly Costing You 6 Figures in Lost Revenue
According to a 2023 Society for Human Resource Management study, 88% of large employers reported difficulty filling open positions—and dealerships are no except...
Why Outdated Employee Handbooks Are Quietly Costing You Deals
What if the real reason your dealership isn't hitting its sales targets has nothing to do with market conditions, inventory depth, or how hard your team is grin...
Why Dealership Cybersecurity Basics Is Quietly Costing You Deals
Your dealership's cybersecurity strategy isn't costing you money—it's costing you deals, and that's a much bigger problem. Most dealer principals treat securit...
Why Local SEO for Multi-Rooftop Dealer Groups Is Quietly Costing You Deals
Most dealer groups are treating local SEO like a checkbox exercise when it's actually a revenue leak that's costing you deals every single day. You've probably ...
Why Attribution Modeling for Dealership Ad Spend Is Quietly Costing You Deals
Seventy-three percent of dealership marketing budgets are still allocated using single-touch attribution models. That's the number that should keep you up at ni...
Why Spanish-Language Marketing in a Bilingual Market Is Quietly Costing You Deals
The Silent Leak in Your Marketing Pipeline In 1960, when most Northeast dealerships were still running classified ads in the newspaper, the demographic math wa...
Why Brand-Safe Commenting on Social Media Is Quietly Costing You Deals
Over 60% of dealership service departments lose a potential customer interaction every single week because someone on the team is too nervous to reply to a soci...
Why Connected-TV Advertising for Dealers Is Quietly Costing You Deals
Back in 2015, when streaming video really started taking off, dealership marketing directors were convinced that connected TV (CTV) advertising—those ads that s...
Why Loyalty Email Open-Rate Benchmarks Are Quietly Costing You Deals
According to recent dealership marketing studies, the average loyalty email campaign sits at a 22% open rate. That's supposed to be good news. But it's actually...