How Top-Performing Dealers Benchmark Connected-TV Advertising
What percentage of your marketing budget actually reaches customers who are actively shopping for a vehicle in your market right now? That question keeps a lot...
How Top-Performing Dealers Handle Loyalty Email Open-Rate Benchmarks
The Email Open Rate Paradox: Why Your Loyalty Program Looks Dead When It's Actually Sleeping Back in 1971, Ray Tomlinson sent the first network email message o...
How Top-Performing Dealers Build Content Strategy That Actually Drives Traffic and Leads
According to recent industry data, dealerships that publish at least two pieces of content per week across owned channels see 3x higher engagement rates and con...
Service Retention Marketing: What Top-Performing Dealers Actually Measure
In 1995, when the internet was still a novelty most dealers ignored, the service department was the money machine that kept the lights on. It still is. But here...
How Top-Performing Dealers Win Owner-Operator Leads: The Benchmarking Reality
Most Dealerships Are Leaving Money on the Table with Owner-Operator Leads Here's a take that'll probably ruffle some feathers: the dealerships crushing it with...
How Top-Performing Dealers Handle Surplus Parts Wholesale Channels
Most Dealers Are Leaving Money on the Table With Dead Parts Inventory Your parts department is sitting on inventory that's costing you money every single day. ...
Mechanical Parts vs. Sheet Metal: How Top Dealers Manage Inventory Turns Differently
Most dealers treat mechanical parts and sheet metal the same way on the shelf, and that's costing you money every single month. Sheet metal sits. Mechanical pa...
How Top-Performing Dealers Handle Accessory Sales at New-Vehicle Delivery
It took until the 1980s for most dealerships to realize that new-vehicle delivery was actually the perfect moment to sell accessories. Before that, the delivery...
How Top-Performing Dealers Handle Body Shop Parts Supply Chain: Benchmarking Edition
The Body Shop Supply Chain Problem Most Dealers Miss Most dealerships treat their body shop parts inventory like a stepchild. The new car sales team gets the a...
Why Parts Matrix Pricing Matters More Than You Think
Back in the 1980s, when most dealership parts departments still ran on paper index cards and microfiche, pricing was simple: find the manufacturer's list price,...
Loaner Fleet Optimization: Benchmarking What Top Dealers Actually Carry
The Loaner Fleet Problem Nobody Wants to Admit Sixty-three percent of dealerships are spending more on loaner vehicles than they should, and most of them don't...
How Top-Performing Dealers Handle Mobile Service Dispatch
How many service dollars are sitting in your parking lot right now because a technician couldn't get to them? That's the question top-performing dealers starte...