EV Charging Partnerships: What Changed and What Stayed the Same
Back in 2015, EV charging infrastructure barely registered on most dealership radar screens. A handful of Tesla locations had proprietary networks, a few progre...
DC Fast Charging at the Dealership: What's Changed and What Hasn't (2024)
DC fast charging infrastructure at your dealership isn't optional anymore. It's become table stakes for any store that wants to stay relevant in the EV market. ...
EV Fleet Sales to Local Businesses: What's Changed (And What Hasn't)
Most dealership service directors still think EV fleet sales are someone else's problem. They're wrong, and it's costing them money right now. Fleet electrific...
EV Subscription Programs: What Actually Changed and What Never Will
Back in 2015, when BMW launched ReachNow in Seattle, the idea seemed inevitable: why own an EV when you could subscribe to one instead? The company promised has...
EV Lease Loyalty Programs: What's Changed (And What Will Cost You If You Miss It)
EV lease loyalty programs haven't changed nearly as much as dealers think they have, and that's costing you money. The fundamental structure—manufacturer incent...
Website Chat Staffing Models: What's Changed and What Hasn't
Most dealerships still staff their website chat like it's 2015. A dedicated person (or person-and-a-half) sits at a desk, answers inquiries, and qualifies leads...
Dealer Cost Pricing Tools: What's Actually Changed in the Last 5 Years
You've probably noticed something frustrating happening at your dealership over the past few years: pricing transparency tools have become table stakes, but the...
Used-Car Merchandising Schema Markup: What Changed and What Still Works
The Used-Car Markup Evolution: What Google Actually Changed and Why It Still Matters Back in 2015, Google introduced schema markup for the automotive industry,...
What Actually Changed: The Speed Problem
It's Tuesday morning, and your inventory team just loaded 47 vehicles into your digital retail platform. By Wednesday, three customers have already started onli...
Appointment Scheduling Conversion Rates: What's Changed and What Hasn't
Back in 1980, when the average car deal took three to four hours and a salesperson's calendar was literally a paper book on the desk, the concept of "conversion...
Trade Appraisal Tools: What's Actually Changed Since 2008
Back in 2008, when the financial crisis hit and dealers were scrambling to move inventory fast, someone got the bright idea to put a trade appraisal tool on a w...
The Complaint Response Playbook That Hasn't Aged Well (And What Does Now)
The Complaint Response Playbook That Hasn't Aged Well (And What Does Now) Most dealership managers still handle customer complaints the way they did in 2015. A...