Why Your Dealership's "Brand-Safe" Social Media Strategy Is Costing You Visibility
Back in 1995, when the first banner ad appeared on a website, advertisers panicked about being associated with "risky" content. Brands were so terrified of bran...
Why Most Dealerships Should Skip Connected TV Advertising (For Now)
Connected TV (CTV) advertising is getting way too much hype for what it actually delivers to dealerships, and most dealer groups throwing six figures at it annu...
Stop Obsessing Over Email Open Rates: Why Dealership Loyalty Benchmarks Are Costing You Money
What if the email open rates your marketing team obsesses over are actually costing you money? Most dealership marketing departments live and die by a simple m...
Stop Marketing Your Way Out of Operational Problems: A Contrarian Take on Dealership Content Strategy
You've probably read the playbook. Every dealership marketing consultant says the same thing: post three times a week, run paid social ads, generate reviews, op...
Why Your Service Retention Marketing Is Failing (And What Actually Works)
The Service Retention Marketing Mistake Everyone's Making Most dealerships spend serious money on service retention marketing and still watch customers walk to...
The Lead Gen Trap Nobody Admits
In 1984, a car salesman named Joe Girard held the world record for most cars sold by a single person. Over his career, he moved 13,000+ vehicles. His secret was...
Stop Treating Your Wholesale Parts Route Like a Sacred Cow
Stop Treating Your Wholesale Parts Route Like a Sacred Cow Most dealership parts managers are quietly hemorrhaging money on their wholesale delivery routes, an...
Stop Hemorrhaging Money on Wholesale Parts Liquidation
Most dealerships are leaving thousands of dollars on the table by dumping excess inventory into wholesale channels. You've been told for years that quick cash f...
Sheet Metal vs. Mechanical Parts Turns: Why Your Parts Manager's Turn-Rate Obsession Is Costing You Money
You know that moment when your parts manager walks into your office and says, "We're turning our mechanical parts 4.2 times a year, but our sheet-metal inventor...
The Real Cost of Accessory-First Thinking
Here's a question that'll probably make you uncomfortable: what if your obsession with accessory sales at new-vehicle delivery is actually destroying your parts...
The Weekly Cycle Count Trap: Why Your Parts Manager Is Wasting 600+ Hours a Year
The Weekly Cycle Count Trap (And Why Your Dealership Might Be Doing It Wrong) Seventy-three percent of dealership parts managers are conducting physical cycle ...
Your Body Shop Parts Strategy Is Backward (And It's Killing Your Cash Flow)
Your body shop's parts department is probably killing your margins, and you're not even aware it's happening. Most dealers treat their parts inventory like a sa...