Stop Leading With Tire and Wheel Coverage—Here's Why Top Dealers Don't
Over 60% of dealers still lead their F&I menu with tire and wheel coverage as the first product pitch, and most of them are leaving money on the table. That's ...
The Contrarian Case Against Prepaid Maintenance as an F&I Product
Most dealerships approach prepaid maintenance programs like they're printing money. They hand off a glossy brochure to the finance manager, slap a price tag on ...
Hard-Pull-First F&I Strategy: Why Soft Pulls Are Costing You Back-End Gross
Back in the 1980s, dealerships didn't have a choice about how fast they pulled credit. You walked into the finance office, filled out a paper application by han...
Why Your Dealer Participation Rates Are Secretly Destroying Your Profit
Sixty-three percent of dealers claim their F&I menu participation rates are "acceptable." That's industry-speak for "we're not actually tracking the real number...
Stop Using Mystery Shops as Gotchas: A Better Framework
Most dealerships treat mystery shop results like a report card—you get it back, someone gets blamed, and nothing actually changes. That's backward. The real val...
The Follow-Up Book Is Killing Your Sales: A Contrarian Take
You're sitting in your sales manager's office on a Monday morning, and she's showing you the follow-up book for one of your top performers. Ninety-three names. ...
The Trade-In Allowance Paradox: Why Your 'Discipline' Might Be Costing You More Than You Think
The Trade-In Allowance Paradox: Why Your "Discipline" Might Be Costing You More Than You Think Sixty-three percent of dealerships report that trade-in allowanc...
Stop Overcoming Payment Objections: The Contrarian Sales Manager's Guide
Here's something most sales managers won't tell you: your payment objection problem probably isn't a payment problem at all. A 2023 Cox Automotive study found ...
The Broken 90-Day Ramp Plan: Why Calendar-Based Sales Training Fails
Back in 1954, Ford Motor Company published its first formal sales training manual, a 247-page opus that promised to transform any person without a car business ...
Your Deal Desk Is Approving Too Fast (And It's Costing You Money)
Your Deal Desk Is Approving Too Fast (And It's Costing You Money) According to industry data, dealerships that slow down their deal desk approval process by ju...
Why Strict Sales Up-List Rotation is Costing You Deals (And What Top Performers Do Instead)
Most dealerships are doing up-list rotation wrong, and they're actually losing deals because of it. The conventional wisdom says this: establish a strict rotat...
Why the Dedicated Internet Sales Manager Role Might Be Holding Your Dealership Back
You're sitting in a dealer meeting when someone brings up the internet sales manager role. The consensus is instant and automatic: that position is essential, y...