Skip the TikTok Account: Why Franchise Dealerships Should Focus on Google Instead
Most franchise dealerships are chasing TikTok when they should be fixing their Google Business Profile. It's a reflex, really. You see competitors posting 15-se...
Your Video SRP Strategy Is Probably Wasting Money. Here's Why.
Your Video SRP Strategy Is Probably Wasting Money. Here's Why. Everyone's telling you to load up your SRP with video. The platforms push it. The marketing cons...
The Branded Search Spend Myth That's Costing You Gross
The Branded Search Spend Myth That's Costing You Gross Imagine it's Tuesday morning. Your digital marketing director walks into your office with the quarterly ...
The Contrarian Review Response Strategy That Actually Converts
Most dealerships have a review response policy. It probably says something like: "Respond to every review within 24 hours. Always be positive. Thank them for th...
Stop Asking for Reviews So Much: The Contrarian Cadence That Actually Works
You're sitting in your office at 8 a.m. on a Monday, scrolling through your Google Business Profile. Three new one-star reviews came in over the weekend. Two cu...
Why Your Google Business Profile Hygiene Is a Waste of Time (And What to Do Instead)
Your Google Business Profile is costing you more money than it's making, and you're probably spending way too much time trying to fix it. Most dealerships treat...
The Click-Through Trap
According to a 2023 dealer marketing study, the average dealership spends 34% of its digital budget optimizing click-through rates on SRPs and VDPs—yet sees onl...
Stop Doing Monthly Physical Inventory Counts: A Contrarian Take on Parts Department Accuracy
Most dealership parts managers have a recurring monthly nightmare: the physical count. Picture this — it's 4 p.m. on the last Friday of the month, and your enti...
Parts Pricing Tiers: Why Velocity Beats Customer Type (Contrarian Take)
Your parts department is probably leaving money on the table by pricing the same part differently to different customer types. And that might actually be the ri...
The Vendor Rebate Lie: Why Chasing Rebates Destroys Your Parts Inventory
Your Parts Department Is Leaving Money on the Table—But Not How You Think According to industry surveys, dealerships chase vendor rebates worth an average of $...
The Hidden Cost of "We'll Get It In"
Here's a question that'll probably tick off a few parts managers: Are you actually making money on special order parts, or are you just tying up cash while conv...
The Inventory Turns Trap: Why Your Parts Manager's Metrics Are Lying to You
Imagine it's a Tuesday morning in July, and your parts manager just pulled the monthly aging report. You're staring at $47,000 in inventory that hasn't moved in...