Why TikTok Content for a Franchise Dealership Is Quietly Costing You Deals
How many service appointments did you lose last month because a customer couldn't find your dealership online, but found a competitor's Google Business Profile ...
Why Branded Search Spend Discipline Is Quietly Costing You Deals
Nearly 40% of dealerships are spending more than 25% of their digital ad budget on branded search terms—keywords containing their own dealership name. That's mo...
Why a Dealership Review Response Policy Is Quietly Costing You Deals
Most dealerships don't have a review response policy, and that's costing them real money in lost sales and visibility every single week. Not in some theoretical...
Why a Review Generation Cadence That Works Is Quietly Costing You Deals
In 1997, Amazon published its first customer review on its website. Nobody thought it would matter much. It was just one customer saying whether a book was good...
Why SRP and VDP Click-Through Optimization Is Quietly Costing You Deals
What percentage of your Google Business Profile clicks actually land on a vehicle that matters to the shopper who clicked? Most dealers can't answer that quest...
Why End-of-Month Physical Inventory Counts Are Quietly Costing You Deals
The Hidden Deal-Killer Hiding in Your Parts Cage What if I told you that the way you're counting parts inventory at the end of each month is directly costing y...
Myth #1: Tiered Pricing Maximizes Revenue Per Transaction
Most dealerships have a parts pricing structure that looks something like this: retail for walk-in customers, a dealer net for affiliated shops, and a wholesale...
Why Vendor Rebate Capture in Parts Is Quietly Costing You Deals
Most dealership parts managers leave money on the table every single month because they're not systematically capturing vendor rebates, and it's costing you rea...
Why Your Warranty Parts Return Cycle Is Quietly Costing You Deals
Most dealers think their warranty parts problem is a cost issue. They're not wrong, but they're only seeing half the picture. The real damage isn't the dollars ...
Why Special Order Parts Tracking Is Quietly Costing You Deals
Sixty-eight percent of service customers who wait more than five business days for a parts order abandon the repair and go somewhere else. That's not a made-up...
Why Counter Sales Efficiency Is Quietly Costing You Deals
Your parts department is probably losing you more gross profit than your sales team realizes, and nobody's paying attention because it doesn't feel like a parts...
Why Parts Department Staffing and Ratios Is Quietly Costing You Deals
How many repair orders are sitting in your system right now waiting for parts that could have been completed three days ago? That's not a rhetorical question m...