Dealership Reputation Management in 2024: What's Changed and What Hasn't
Your dealership's reputation isn't built on stars anymore—it's built on whether your customers believe you'll actually show up and do what you promise. That sou...
Brand-Safe Commenting on Social Media: What's Changed in Dealership Marketing
Back in 2010, dealership social media meant posting a car photo on Facebook and hoping someone clicked like. Brand safety wasn't even a term most dealers used. ...
Dealership Loyalty Email Open Rates Have Dropped 43% Since 2021: Here's What Actually Changed
Dealership marketing teams are watching email open rates tank. According to recent industry data, loyalty email open rates at automotive dealerships have droppe...
Dealership Marketing in 2024: What's Changed and What Never Will
It's 2024, and you're standing in your dealership's sales office watching a customer pull up in a car they found on TikTok. Not your dealership's TikTok. A rand...
Service Retention Marketing: What's Changed and What Absolutely Hasn't
Most service directors still think retention marketing means a postcard in the mail and a phone call reminder. That approach isn't dead, but it's become expens...
Owner-Operator Lead Generation: What's Actually Changed (And What Hasn't)
Most dealerships are still chasing owner-operator leads the same way they did in 2015. And it's costing them money. The fundamentals haven't changed. Owner-ope...
Parts Delivery Routes to Wholesale Accounts: What's Changed and What Hasn't
You're sitting in your parts manager's office on a Tuesday morning, and they're telling you the same thing they told you six months ago: "We're not hitting our ...
What's Changed in Wholesale Parts Channels (And What Dealership Managers Are Missing)
How Much of Your Parts Inventory Is Actually Turning Into Cash? Most dealership parts managers still run their surplus disposal the same way they did in 2015. ...
Mechanical Parts vs. Sheet-Metal Turns: What's Changed and What Hasn't
Your parts department's inventory strategy is probably still built around an assumption that died five years ago. Most dealers still manage mechanical parts and...
The Parts Manager's Paradox: Why Your Cycle Count Schedule Is Half-Obsolete
The Parts Manager's Paradox: Why Your Cycle Count Schedule Is Half-Obsolete Here's an unpopular take: most dealerships are cycle counting parts like it's 2009,...
Body Shop Parts Supply Chain: What's Actually Different Since 2019
Body Shop Parts Supply Chain: What's Actually Different Since 2019 Seventy-three percent of body shop managers report longer parts lead times than they did fiv...
Parts Matrix Pricing Setup: What's Changed and What Hasn't
It's 7 a.m. on a Tuesday and your parts manager is standing in front of a stack of invoices trying to figure out why a $340 alternator from three weeks ago stil...