Five Critical Mistakes Dealers Make with Boat, RV, and Powersports Cross-Sell
Back in 1975, when Honda first introduced the Goldwing, the company realized something the automotive industry had mostly ignored: a customer who buys a truck m...
Why Most Dealerships Fail at Used RV Sales (and What the Winners Do Differently)
Why Most Dealerships Fail at Used RV Sales (and What the Winners Do Differently) It's Tuesday morning, your lot is packed with inventory, and your sales team i...
Storm and Flood Preparedness: Why Your Plan Isn't Actually Prepared
The Storm Preparedness Plan Nobody Actually Tests Until the Sirens Start Imagine it's Tuesday at noon. A wall of weather is rolling in across the Midwest, and ...
5 Facility Image Program Mistakes That Kill ROI (And How to Fix Them)
Most dealerships spend $50,000 to $300,000 on a facility image program and still mess up the execution badly enough to torpedo the ROI. You know the type: the G...
Solar Panel Installation Mistakes Dealerships Keep Making
Back in 2010, when solar panels first started appearing on dealership rooftops across the Midwest, most dealers treated them like a one-time facility upgrade. S...
Why Your Dealership Signage Is Costing You Money (And How to Fix It)
Sixty-three percent of service customers can't find the service entrance on their first visit, according to automotive facility design research. That's not a sm...
Six ADA Compliance Myths Costing Dealerships Thousands in Lawsuits
Back in 1990, when the Americans with Disabilities Act passed, most dealerships treated compliance like a compliance checkbox. Ramp here, accessible parking spo...
The Parking Lot Optimization Mistakes That Cost Dealers Money
The Parking Lot That Costs You Money Sixty-three percent of dealerships report that parking lot congestion creates friction in their reconditioning workflow. N...
Service Bay Throughput: Why Most Facility Upgrades Disappoint
You're standing in your service director's office on a Monday morning, looking at facility upgrade plans that cost anywhere from $150,000 to half a million doll...
Customer Lounge Mistakes That Tank CSI: What Actually Works
Most dealers spend real money on their customer lounge and then wonder why it doesn't move the needle on CSI scores or keep customers from wandering into the se...
8 Critical Mistakes Dealers Make During Showroom Redesign Projects
The first modern car showroom opened in Berlin in 1928, and it looked nothing like what you'd recognize today. Glass walls, polished floors, dramatic lighting o...
Fleet Billing Gone Wrong: Common Mistakes That Cost Dealers Thousands
In 1961, General Motors launched the Chevrolet Corvair—and nearly tanked because of a single billing mistake that cascaded through their fleet customers. A misa...