10 Drug Testing Policy Mistakes That Could Cost Your Dealership
It's 8 a.m. on a Tuesday. Your GM walks into your office holding a failed drug test from a technician you hired three weeks ago. The guy was solid during the in...
5 Critical Cybersecurity Mistakes Dealerships Keep Making (And How to Fix Them)
The Cybersecurity Blind Spot Nobody Wants to Admit Sixty-three percent of dealerships hit by a ransomware attack in the past three years didn't have a document...
DMS Migration Mistakes That Cost Dealers Thousands: A Blunt Roadmap to Getting It Right
You're about to migrate from your legacy DMS to a new platform. The vendor says it's a six-week project. Your IT person says it'll be fine. But here's the quest...
The 5 Local SEO Mistakes Multi-Rooftop Dealer Groups Keep Making
Back in 2005, when most dealerships still relied on local newspaper ads and Yellow Pages listings to drive foot traffic, Google Maps didn't even exist yet. Toda...
8 Critical Mistakes Dealers Make with Spanish-Language Marketing in Bilingual Markets
How many Spanish-speaking customers are walking past your dealership because your marketing doesn't speak their language? It's a question that keeps a lot of d...
3 Reputation Management Mistakes That Are Killing Your Dealership's Online Presence
Most dealerships approach reputation management like they're throwing darts in the dark. They post something on Facebook, respond to a Google review when they r...
5 Brand-Safety Mistakes Dealers Make in Social Media Comments (And How to Fix Them)
Seventy-three percent of dealerships admit they don't have a documented social media response policy. That number should terrify you, because every comment your...
6 Mistakes Dealers Make With Loyalty Email Open-Rate Benchmarks
It's 7 a.m. on a Tuesday, and you're staring at your email campaign report. Your loyalty program just sent out a Tuesday service reminder to 3,200 customers. Op...
5 Common Dealership Blog Mistakes That Kill Your Content Strategy
Are You Blogging Just to Check a Box? Most dealership blogs die quietly. You publish a post about tire rotations in March, maybe another one about winter prepa...
Mistake #1: Treating Service Retention Like a Campaign Instead of a System
Seventy-eight percent of dealerships say they have a service retention strategy, but fewer than half can prove it's working. That's not a gap—that's a chasm. T...
5 Critical Mistakes Dealers Make with Wholesale Parts Routes
You're standing in your parts department at 7:45 a.m., and your phone's already blowing up. Three wholesale accounts are complaining they didn't get their stand...
Why Most Dealers Are Losing Money on Mechanical Parts (And How to Stop)
Why Most Dealers Are Losing Money on Mechanical Parts (And How to Stop) Here's the mistake almost every dealer makes: they treat mechanical parts inventory exa...